Ceres Tag provides better outcomes for farmers, livestock and wildlife conservationists

Ceres Tag provides better outcomes for farmers, livestock and wildlife conservationists

Lexology

| Written by Michael Buck IP

As we’ve previously highlighted in past articles, the Ceres Tag smart animal ear tag is an Australian innovation that was released into the market in 2020 and has reduced risk and cost for livestock operators by monitoring movement data of their animals.

Reduction of livestock theft

Ceres Tag continues to innovate and as more tags are purchased and used by different groups, more capabilities and benefits have become apparent during data collection. A report prepared and published by the University of New England’s Centre for Rural Criminology highlights key findings from a study of the application of the Ceres Tag for improving farm security. The study specifically sought to determine the efficacy of this technology to prevent, interrupt and reduce the theft of livestock.

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