About Us

Ceres Tag is the world’s first animal monitoring information platform with direct to satellite capability through a proprietary smart ear tag. Ceres Tag uses data collection and on-tag analytics to provide animal-specific geospatial location data in addition to movement and animal health monitoring. Integrating with software partner platforms, both existing and in development, the Ceres Tag platform offers opportunities to improve productivity across the livestock industry and provide a richer range of information to guide effective decision-making.

This innovative technology is at the helm of scalable monitoring of biosecurity, health, welfare, performance, and traceability provenance of the supply chain network, including theft detection.

Ceres Tag is the only solution which require no additional infrastructure, no maintenance, no subscription, and no battery replacements. The automated, plug and play innovation is available for direct-to-market purchasing through a dedicated eCommerce platform cerestag.com.

Our Story

David and Melita Smith

On returning to the family farm, after 20+ years working as professionals in industries including energy, construction and education around the world, the concept for Ceres Tag was born. Originating from producing backgrounds themselves, founders David and Melita, wanted to allow livestock producers globally, better access to data driven decision making tools.

 Exploring how better to enable this, they isolated three major areas of concern:


In developing a solution, the founders considered the need to expand on these on-farm parameters and apply them to broader business requirements, such as finance, insurance, and regulatory reporting. Furthermore, the transformative impact this aggregated information could have on the broader agriculture sector in full supply chain traceability provenance, biosecurity and conservation, and sustainability.

Ceres Tag has been developed with support from;

Accelerating Commercialisation, Advance QLD, MLA, CSIRO, Data61, and Globalstar.

  • 2022 WINNER Production Animal Health Innovation Showcase Judges Choice Award

    JUN 2022

  • Gold in the Australian Good Design Awards

    OCT 2021

  • The Powerhouse Design Award

    OCT 2021

  • Voted Number 1 Agribusiness in Australia by Auctionsplus

    SEP 2021

  • Finalist Future Agro Challenge Australia

    SEP 2021

  • Silver for Digital Innovation Australian AusMumpreneur Awards (Co-Founder Melita Smith)

    SEP 2021

  • Gold for Product Innovation Australian AusMumpreneur Awards (Co-Founder Melita Smith)

    SEP 2021

  • Most Investable, Scalable and Strongest IP Agro Futures Challenge Australia Awards

    MAR 2021

  • 1st Place SVG Ventures Thrive Australia Challenge

    JAN 2021

  • Voted Number 1 Agribusiness in Australia in AgJourna

    NOV 2020

  • Queensland Community Achievement Award

    MAY 2020

  • Queensland-Taiwan Business Excellence Award ANZ Cham

    NOV 2019

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