Fitbit for cows has the potential to see production beefed up

Fitbit for cows has the potential to see production beefed up

Advances in sensor technology which capture real-time data on a cow’s grazing habits - in the same way a Fitbit can track our steps - have the potential to transform the beef sector.

In a climate where consumers are increasingly worried about the environmental impact of the meat they are eating, farmers need to be able to demonstrate how they are improving the feed efficiency f their cattle - and in turn, reducing their emissions.

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