This week we take a close look at CERES TAG – the world’s first direct to satellite animal tracking and data platform.

The tag, which is the size of a matchbox, equips farmers with sophisticated data to better manage their livestock, reduce risk and confidently finance agriculture.

CEO & Co-Founder David Smith speaks with us about its potential, advice for startups, and the benefits farmers can expect with the tags, often referred to as fitbits for cows but David refers to it more broadly as “Apple for animals”.

The uses don’t stop there with upcoming trials on pets and even wild animals.