Ranching and livestock production has always been built on heritage and resilience. It is a generational industry shaped by decades of learned knowledge, stewardship of the land, and a constant pursuit of caring for animals and resources. CERES TAG’s mission has never been to change that foundation, but to strengthen it. Through ongoing research, development, strategic partnerships, and, most importantly, listening to and engaging with producers around the world, they work to help enhance the way producers manage their herds and land.

Since releasing their first range of devices in 2021, CERES TAG has delivered five generations of proven technology, tested and validated by everyday producers across the globe. Now, with the launch of the sixth-generation device, producers gain a new depth of understanding and control over their herds. What was once a question of how to measure and understand cattle performance, has evolved into actionable intelligence that enables producers to measure, manage, and multiply with confidence.