Overland Park, Kansas – August 25, 2025 – CERES TAG, the global leading direct-to-satellite animal monitoring platform, has announced a collaboration with Texas A&M AgriLife Research that will integrate advanced livestock traceability and health intelligence technology into university research and education programs. As part of the partnership, CERES TAG will provide sensors with Pasture Feed Intake Tags for accelerating research into operational optimization. The sensors collect detailed behavioral and environmental data, including grazing patterns, resting and ruminating time, walking, drinking, dry matter pasture intake, and estimated methane output.
Under the agreement, Texas A&M AgriLife Research will utilize the ear sensors to support scientific data collection in research projects focused on livestock management and sustainability. AgriLife Research will engage a third-party integrated software solution to access the data through its platform of choice. This arrangement allows AgriLife Research to analyze and present findings at professional meetings, publish results in scientific journals, and incorporate them into educational programs. CERES TAG will have access to the collected data in de-identified and aggregated form for internal product refinement and development.
AgriLife Research will incorporate the digital platform into its producer education programs, which cover how to utilize digital information to increase profitability.
Collaborators expect the effort to foster development of algorithms on behavior, welfare, health and performance for the CERES TAG platform. These core attributes bolster continuous improvement and collaboration, helping producers and other stakeholders to become more efficient through automation and accuracy of information.
“This collaboration is an opportunity to build new industry capability using a platform that was previously unavailable to researchers,” said David Smith, Founder of CERES TAG. “Our goal is to continue advancing the capabilities of the CERES TAG platform, enabling valuable research in the livestock industry and ultimately enhancing the education of future ranching students.”
“The project dovetails with AgriLife Research’s work to deliver life-sustaining and industry-changing impacts to Texans and around the world,” said G. Cliff Lamb, AgriLife Research director. “We expect this new platform to support leading-edge innovations, sustainable production systems, economic strength, and healthy living.”
In recent years, livestock producers have faced increasing pressure to improve efficiency, manage environmental impacts, and adapt to rapidly changing market demands. Technologies that provide real-time insights into animal behavior and pasture use are helping ranchers make informed decisions that support both productivity and sustainability. The data collected by CERES TAG devices can assist in measuring the impact of grazing strategies, improving animal health outcomes, and even monitoring methane production to meet evolving environmental reporting requirements.
For AgriLife Research, incorporating this technology into its projects means students, faculty, and collaborating producers will gain first-hand experience with tools that are shaping the future of the livestock industry. By engaging with the technology in the classroom, on research ranches, and in the field, students will be better prepared to apply data-driven decision-making in their own careers. This blend of research, education, and real-world application is intended to strengthen the next generation of ranching professionals while supporting the resilience and competitiveness of U.S. agriculture.
For more information about CERES TAG and its innovative solutions, visit www.cerestag.com.
About CERES TAG
Founded in Australia and now operating globally, CERES TAG is the leading global animal health intelligence company that has redefined herd productivity enhancement and management. The advanced technology platform provides direct to satellite smart ear sensors that deliver real-time insights into livestock location, behavior and environmental impact. The company supports producers across the globe in traceability, productivity and sustainable land management. | cerestag.com
About Texas A&M AgriLife Research
Texas A&M AgriLife Research is one of the U.S. premier research agencies in agriculture, natural resources and the life sciences. AgriLife Research is a member of The Texas A&M University System and an agency of the State of Texas. The agency funds hundreds of research projects across Texas A&M, spanning many scientific disciplines, to deliver life-sustaining and industry-changing impacts to Texans and around the world. | agriliferesearch.tamu.edu