From monitoring grazing behavior to tracking reproductive performance and locating cattle in remote pastures, new livestock technology is giving cattle producers more information than ever before. During an interview with Associate Farm Reporter Carli Davenport, Matthew Randerson, Sales Lead at CERES TAG, explained how the company’s solar-powered ear tags collect valuable data that can help improve herd management while reducing labor and production costs.

Randerson said Ceres Tag is different from many livestock monitoring systems because it communicates directly with satellites, eliminating the need for cell service, base stations or other infrastructure. “Ceres Tags are a direct-to-satellite, solar-powered platform, and so that is all done through our tags,” Randerson said. “Our tags automate performance and health data as well as location for cattle, and that’s all done with no infrastructure whatsoever. So no base stations, cell towers, anything like that.”

He added that the system relies on advanced algorithms to automatically generate performance metrics for producers. “We have advanced algorithms on our platform that allow for these performance metrics to be automated and measured.”