Precision agriculture is a common buzzword, particularly as the growth and adoption of such practices have increased sharply over the past 20 years. While the term is often cited in crop production, there are more and more case uses of precision agriculture use in the livestock industry, such as with virtual fence to electronic feeding systems.

CERES TAG, an Australian-based company founded in 2016, is a globally operating company that sells smart ear tags to ranchers that promise to “equip farmers with sophisticated data to better manage their livestock, reduce risk and confidently finance agriculture.”