Ranchers know time is money, and missed reproductive events are costly.

At CattleCon, Shane White sat down with RFD-TV to talk about the launch of CERES GEN6 and what it means for producers on the ground. CERES GEN6 introduces the industry’s first reproductive algorithm suite on a solar-powered smart ear tag.

It’s not just data for data’s sake. It’s real-time insight that helps producers act sooner, reduce labour pressure, and make confident breeding decisions when timing matters most.

This is herd intelligence, built for the pace of real ranching.