From remote cattle stations to family-run ranches, livestock production has always been driven by dedication to animals, land, and future generations. Life on the land has always demanded resilience, commitment, and deep generational knowledge. Livestock production in particular has long been shaped by decades of experience, practical learning, and a strong sense of stewardship for both animals and the land. While the foundations of the industry remain rooted in tradition, innovation continues to play an important role in helping producers manage their operations more efficiently, profitably and sustainably.
From the beginning, CERES TAG has focused on supporting, not replacing, that foundation. The company’s mission has been to strengthen livestock production by equipping producers with technology that enhances safety, efficiency, and traceability across the supply chain. By combining traditional livestock knowledge with modern monitoring tools, CERES TAG has helped build the bridge for generations of producers while improving transparency from paddock to plate.
Earlier generations of CERES TAG devices have already delivered practical benefits on the ground. Satellite-enabled GPS tracking provides peace of mind through livestock location monitoring and stock theft detection, while Pasture Feed Intake reporting helps producers better understand grazing efficiency and cattle growth performance. Now, CERES TAG is bringing unprecedented visibility to one of the most assumption-based areas of cattle production: Reproduction.
The company’s newest device, CERES GEN6 introduces capabilities never before available in livestock monitoring technologies direct from the pasture!The sixth-generation device delivers automated oestrus detection, mounting activity monitoring, and real-time calving alerts, from the pasture. Offering producers insights into reproductive performance that previously relied heavily on observation and estimation.
Since launching its first devices in 2021, CERES TAG has delivered five generations of livestock monitoring technology, tested and refined by producers across the globe. With the introduction of CERES GEN6, that evolution continues.
Launched globally in 2026, CERES GEN6 is answering the questions and assumptions for producers. As part of the world’s first animal health intelligence platform, CERES TAG provides producers with herd phenotype intelligence designed to support smarter management decisions and stronger profitability.
By continuously monitoring animal health, behaviour, and location, the system transforms everyday herd management into data-driven decision-making. The addition of reproductive insights through CERES GEN6 further reduces uncertainty, helping producers make more informed management decisions while improving overall herd performance.
The new device introduces a powerful suite of reproduction monitoring algorithms in addition to the existing metrics, including pasture feed intake, behavioural monitoring, GPS tracking, and many more. This combination enables producers not only to gather more information about their individual livestock and herd dynamics than ever before, but also to act on that information with greater accuracy and confidence.
CERES GEN6 is currently the only direct-to-satellite livestock monitoring device on the market with an IP68 rating, meaning it is fully waterproof and engineered to withstand the demanding conditions of real-world livestock operations. Designing technology that meets the needs of producers and the conditions they work in every day.
Building on the proven performance of the CERES RANCHER platform, CERES GEN6 is designed to deliver tangible returns through improved reproductive efficiency and reduced operational risk. Automated oestrus detection and cycle tracking allow producers to synchronise breeding programs more effectively, confirm successful mating activity, and identify cows ready for breeding sooner. Real-time calving alerts, combined with precise location data, help reduce calf losses and labour requirements, while mounting scores provide valuable insights into bull performance and overall herd breeding activity.
Together, these capabilities support higher pregnancy rates, improved resource efficiency, and more predictable production outcomes for livestock operations.
CERES TAG Founder and CEO David Smith believes the technology has the potential to unlock significant value for producers.
“Simply knowing these facts about reproduction and efficiency of the animals means we can start to optimise profitability for producers,” Smith says. “CERES GEN6 contributes to improving the genetic performance of herds. Those phenotypes allow producers to identify which animals are going to deliver the highest outputs and returns.”
The launch of CERES GEN6 represents an important step forward not only for producers, but for the broader livestock industry. As agriculture faces increasing expectations around sustainability, resource stewardship, and supply chain traceability, technologies that provide deeper insight into animal health and performance will become increasingly valuable.
By delivering clearer livestock intelligence and practical tools that support informed decision-making, CERES TAG continues to strengthen individual livestock operations and the industry at large, today and for generations to come.