Cattle producers make dozens of critical decisions every season around breeding, nutrition and culling. Too often, those decisions rely on observation, experience and best guesses rather than consistent, animal-level data. CERES GEN6 is designed to change that and is new to the market this week at CattleCon.
CERES GEN6 is not simply a cattle monitoring tag. It is a phenotype performance intelligence platform that translates day-to-day cattle behavior into clear, economically relevant insights producers can act on. By capturing accurate behavioral data at the individual animal level, CERES GEN6 helps producers make more informed decisions that improve reproductive efficiency, labor use and overall herd profitability.
One of the most significant advancements with CERES GEN6 is the introduction of three new reproduction algorithms. These include estrus detection in beef cattle, automated calving alerts and monitoring of mounting behavior. These additions build on CERES TAGS’ existing suite of insights, which already includes pasture feed intake indicators, location data and behavioral patterns tied to health and performance.
For producers, the impact is immediate. Earlier and more accurate heat detection allows for improved breeding timing, leading to better conception rates and tighter calving windows. Calving alerts reduce labor strain and help producers intervene when necessary. Monitoring mounting behavior provides deeper insight into breeding dynamics, confirming whether bulls are working as expected and identifying cows that may face reproductive challenges.
The cost of operating without this level of insight is significant. Missed heats extend calving intervals. Inefficient breeding timing wastes labor and bull power. Undetected health or welfare issues quietly reduce productivity. Without behavioral data, producers may feed, breed or retain animals that limit overall herd performance.
If producers are not using data to guide decisions on which animals to cull, which to retain, and which genetic selections to make going forward, they are relying on guesswork and assumptions about how efficiently their animals truly fit their operation.
CERES GEN6 brings clarity to those decisions. By turning everyday cattle behavior into actionable intelligence, it gives producers the confidence to manage their herds more efficiently, reduce guesswork and focus resources where they deliver the greatest return.